Sat | Oct 24, 2020

Enterprise launches new fleet of rent-a-cars

Published:Saturday | January 26, 2019 | 12:00 AM

ATL Automotive Car Rental, the Jamaican franchise of Enterprise Holdings Inc, recently introduced over 100 new vehicles into its fleet. The company, which prides itself on having the newest fleet in the industry, is also selling approximately 20 of its current 2016 and 2017 units.

The additional vehicles will expand the company’s existing Honda and KIA offerings that are recognised for their reliability and performance. In addition to the new 2019 Sedans and SUVs, the company has also extended its category listing to include its first family-sized van, the KIA Carnival that seats up to 11 passengers. This will address the demand for a larger vehicle that is able to accommodate families and groups.

As the company plans to continue to grow throughout the year, later in 2019, Enterprise, National and Alamo customers can also look forward to the all-new 2019 Kia Sorento which seats up to seven passengers. “The goal of adding these brand new 2019 models is to ensure that our valued customers are provided with a safe, reliable and seamless means of exploring our island”, said Andrea Nish-Earle, operations manager of ATL Automotive Car Rental. ATL Automotive Car Rentals launched in November 2016 with close to 50 units, and now, just after two years, has a fleet size of over 300 units.

This investment honours the company’s commitment to providing the best-quality service for customers of the tri-brand: Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car, which is licensed under ATL Automotive Car Rental. The company is confident that this expansion and diversification will accommodate the existing demand while attracting new customers.

“We knew that importing these vehicles during this high import period would have its challenges, but our team of highly-trained industry experts are equipped to handle the expansion and we look forward to sharing our award-winning service with a larger audience. Our sedans are the perfect vehicles for our business travellers and small families while the SUVs and newly added family vans are perfect for larger groups and families,” continued Nish-Earle. Each of the car rental brands – Enterprise, National and Alamo – targets a different audience so that the company can extend its services to anyone who is interested in quality and reliability, from business professionals to leisure travellers.

There are currently used Honda City, Honda Civic and Honda Accord models available for sale at ATL Approved Oxford Road in Kingston and ATL Bogue in Montego Bay.