Expo Jamaica 2018 goes nuts for for Crazy Jim
For longstanding ice cream purveyors Crazy Jim, Expo Jamaica 2018 is proving to be the ideal springboard into the retail market, which it will now supply with 11 premium gold flavours.
One of the more popular exhibitors at the four-day show-and-tell event currently under way at the National Indoor Sports Centre and the National Arena, the company has been pushing premium ice cream within the hotel sector for almost two years and is encouraged by its "resounding success".
It's this success that has prompted them to now provide Jamaicans islandwide with premium options, and if day two of Expo Jamaica 2018 is a sign of things to come, the gold flavours won't occupy the shelves for very long.
"Just look at their faces when they taste it. It's just pure happiness, premium happiness," declared Dave Lee, marketing consultant with Crazy Jim. Lee, who was formerly employed to the company as a sales and marketing manager, was integral to the development of the premium product.
"We use local ingredients and infuse it into our ice cream to give you a special blend. So, we have ice cream here, for example, that's a blend of coffee and Jamaican rum that's called Old Pirate," said Lee. "We have Apple Vodka, we have piÒa colada, we have real shredded coconut. So, it's really high-end stuff, it's local, premium ice cream made in Jamaica for Jamaicans, and the price is absolutely crazy," Lee stated, further disclosing that a pint of the premium will retail for about $500, and half gallon will retail for under $1,000.
"When you compare that to the other brands that are imported of similar size, you'll find that our cost is probably about 50 per cent. So, it's going to be in the reach of most persons who want to have that experience, and once you go premium ice cream, it's hard to go back to regular ice cream," Lee concluded.