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Merry clickmas - Black Friday online sales hit record $7.4 billion

Published:Sunday | December 1, 2019 | 12:00 AM
People carry shopping bags while crossing a street in San Francisco on Friday, November 29, 2019. Black Friday once again kicked off the start of the holiday shopping season.
Gena Johnson of Maceo puts a sound-bar system into her car that she got a good deal on while shopping on Black Friday at Best Buy in Owensboro, Kentucky, on Friday, November 29, 2019.
A man carries shopping bags across the street from a Macy’s store in San Francisco on Friday, November 29, 2019.


This year’s Black Friday was the biggest ever for online sales, and Adobe Analytics says carts filled on phones, computers and tablets rang up $7.4 billion in transactions.

That ranks just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales. Adobe measures sales at 80 of the top 100 US online retailers.

Adobe expects online sales to hit $9.4 billion this Cyber Monday. Much of the shopping is happening on people’s phones, which accounted for 39 per cent of all online sales on Friday and 61 per cent of online traffic.

Shoppers have been looking for Frozen 2 toys in particular. Other top purchases included sports video games and Apple laptops. All the online shopping may have helped thin the crowd at malls on Black Friday.