Fri | Oct 23, 2020

Chrysler on recovery road

Published:Sunday | June 13, 2010 | 12:00 AM


One year after Chrysler Group LLC's government-funded exit from bankruptcy protection, CEO Sergio Marchionne is telling employees that the company has made progress but still has a long way to go.

In a Friday email to employees obtained by The Associated Press, Marchionne touted Chrysler's progress in its first year as a new company but said it is far from full recovery.

"The one-year anniversary is a significant milestone," Marchionne wrote to the company's 49,000 workers. "There is still a very long road ahead in our drive to rebuild our business and to deliver on our promises to repay the American and Canadian taxpayers who gave us a second chance."

Marchionne, who also heads Italy's Fiat SpA, was given control of the automaker by the US government when Chrysler emerged from bankruptcy on June 10, 2009. The company would have run out of cash and been sold off in pieces without roughly US$15 billion in aid from the US and Canadian governments.

Crisis brings out the best

He pointed to a US$143 million first-quarter operating profit, two straight months of sales gains, cost savings from integration with Fiat, and plans for 16 new or updated vehicles by the end of this year.

"Crisis can bring out the best in a company and its people," Marchionne wrote.

Chrysler's sales growth in the US, its primary market, has lagged behind industry gains through the year. Through May, its sales were up 7.9 per cent, far behind the industrywide gain of 17.2 per cent, according to Autodata Corp. May sales rose 33 per cent, but one third of that was low-profit sales to fleet buyers such as rental car companies.

Chrysler has also struggled with quality problems, perennially getting low rankings from J.D. Power and Associates and Consumer Reports magazine.

Although Chrysler reported a first-quarter operating profit, it still posted a net loss of US$197 million including interest and taxes.

The automaker plans to begin repaying the US, Canadian and Ontario governments starting next year.