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Kia set to score with new arrivals

Published:Sunday | June 13, 2010 | 12:00 AM

Brian Bonitto, Special Assignment Editor

While the FIFA World Cup final in South Africa moves in high gear, the event's official transport - Kia Motors - intends to gain some local fans.

According to website, last month Hyundai-owned Kia Motors handed over 830 Kia passenger cars/vans and 32 Hyundai Universe Express Noble luxury coaches to the games. The vehicles are for use as ground transportation for FIFA officials, national teams, members of the organising committee, referees and media representatives.

In keeping with the spirit, the Chelsea Avenue-based outfit is unveiling a new game plan.

"We are offering introductory prices on our newly arrived 2010 Kia Soul, Cerato Koup and Cerato Sedan for the World Cup," said Zavia Sinclair, after sales manager. "Prices start from $2.5 to $3 million, depending on vehicle and this is comparatively better than the competition," he continued.

The manager said service specials were part of the package being offered.

"We have free vehicle inspection and diagnostic tests on all Kia vehicles," Sinclair told Automotives.

"Customers will receive three years or 100,000 kilometre unlimited warranty," he said.

Sinclair said the vehicles in team Kia were suitable for a wide cross section of individuals.

"There is something for everyone. They are geared for the young, first-time car owners to persons who have retired," the after sales manager said.

Parts and service representative Shawn Neal said his team is not only focusing on affordability, but also fuel efficiency and comfort.

"The fuel efficiency is second to none while comfort is unrivalled. All the vehicles come with standard safety features," he said.

The Cerato Sedan comes with a 122 horsepower, two-litre four-speed engine. The two-door Cerato Koup is equipped with a 2.0-litre, four-cylinder engine while the boxy Soul 1.6-litre four-cylinder is good for 122 horsepower and 115 pound-feet of torque.

Next Friday, Kia Motors is expected to host World Cup Fan Fest. The event is aimed at familiarising prospective and existing customers with the new arrivals while watching the football match of the day. Several celebrities are expected to be on hand for the one-day celebration.

"We are hoping that Kia will soon be the choice of vehicle for all Jamaicans," Neal added.