Audi Q7 vs Mazda CX-90

In the competitive landscape of three-row SUVs, two vehicles stand out as prime examples of modern automotive design and engineering: the Audi Q7 and the Mazda CX-90.

While they occupy different positions in the market, a closer look reveals how each brand approaches the challenge of combining practicality with premium appeal.

A Tale of Two Lineages

The Audi Q7 first made its mark on the automotive world in 2005, representing the brand’s decisive entry into the full-size luxury SUV segment. Over its evolution, it has matured through three generations, refining its identity as a vehicle that marries executive-level luxury with practical family utility. Each iteration has built upon a foundation of sophisticated engineering, establishing the Q7 as a sport utility vehicle that provides a compelling alternative to traditional executive saloons.

In contrast, the CX-90 represents a significant progression for Mazda. It is the spiritual successor to the CX-9, but with a more ambitious full-size crossover design. Built on a new platform with a longer wheelbase, the CX-90 has been engineered to provide enhanced interior space and a more refined character. It signifies Mazda’s elevated aspirations within the three-row segment, targeting a market that seeks both comfort and elegance.

A Study in Sculpted Presence

The exterior of the Q7 is a masterclass in understated strength. Its front is defined by Audi’s signature large, singleframe grille, which is now more angular and commands a powerful, yet refined, presence. The Matrix LED headlights that flank the grille are not just functional, but also serve as a key design element, with their intricate detailing and dynamic turn signals. Character lines flow smoothly along the vehicle’s body, hinting at its precision engineering. This design language is more horizontally oriented than the more curvaceous Mercedes-Benz GLE or the aggressively styled BMW X5, preferring an elegant, less trend-focused aesthetic.

The CX-90’s exterior is an evolution of Mazda’s Kodo design. It presents a bold and assertive front fascia, anchored by a distinctive grille and sharp, sleek headlights. The flowing character lines across its body create a sense of graceful movement. Unlike the two-row CX-60, the CX-90’s longer bonnet and overall stretched silhouette clearly distinguish it as a larger vehicle, offering a more imposing and sophisticated visual. Both vehicles achieve a non-boxy appearance, successfully balancing the practicality of their body types with a sense of visual grace.

Cabin and Comfort: Inside the Executive Class

The Q7’s interior is where its executive-class credentials are most apparent. The cabin is an environment of true luxury, highlighted by diamond-stitched Valcona leather seats that offer both tactile comfort and support. The driver-focused Audi Virtual Cockpit Plus provides a customisable, high-resolution digital display that seamlessly integrates with the rest of the controls. The auditory experience is elevated by a Bang & Olufsen 3D premium sound system with 23 speakers, creating a soundscape of exceptional clarity and depth. Thoughtful additions like a panoramic glass roof, a dedicated rear a/c unit, and a discreet rear storage compartment underscore Audi’s commitment to passenger comfort and convenience.

While not at the same price point, the CX-90’s interior also feels spacious and refined. Its Nappa leather upholstery contributes to a luxurious feel, and the inclusion of cooled seats—a welcome feature for any leather-equipped vehicle—enhances comfort. The driver is catered to with a memory seat system that is enhanced by a facial recognition feature, automatically adjusting settings. A 12-speaker Bose sound system provides a rich audio experience, while the 10.24” infotainment display is controlled by an intuitive central dial. Practicality is a strong suit, with a convenient wireless charging pad and ample foot space for second-row passengers.

When it comes to cargo, the Q7’s versatility is clear. With all three rows in use, it offers 14.2 cubic feet of space, which expands to a useful 35.7 cubic feet with the third row folded. Its maximum cargo capacity with the second and third rows down is a substantial 69.6 cubic feet. The CX-90, with a slightly larger starting capacity, provides 15.9 cubic feet with the third row up, and a generous 40 cubic feet with the third row folded, providing an excellent balance of passenger and cargo utility.

Driving Dynamics: Serene Power vs. Balanced Performance

The Q7’s driving experience is characterised by its serene and composed nature. The 3.0-litre six-cylinder engine, with 335 horsepower and 369 lb-ft of torque, delivers power gradually, a deliberate choice that prioritises refinement over aggression. Driving modes like “Comfort” and “Dynamic” allow the vehicle to adapt to varying conditions, from absorbing road imperfections on bumpy terrain to sharpening throttle response for a more engaging feel. The adaptive air suspension is a key component, actively adjusting damping and ride height to ensure a smooth, controlled ride and effective body roll management, making the Q7 feel surprisingly agile for its size.

The CX-90 is propelled by a 3.3-litre turbocharged petrol engine, which, with the assistance of a mild hybrid system, produces 340 horsepower and 369 lb-ft of torque. Like the Q7, its power delivery is smooth and controlled, ideal for hauling loads with confidence. The vehicle’s substantial feel on the road contributes to a sense of stability. The inclusion of features like Smart City Brake Support provides an added layer of confidence in low-speed situations. The mild hybrid system seamlessly enhances fuel efficiency, and the vehicle’s well-balanced weight distribution contributes to confident cornering.

The Audi Q7 and the Mazda CX-90 each present a compelling case in the three-row SUV market. The Q7 continues its legacy of sophisticated luxury, offering an executive-class interior and a refined driving experience that prioritises comfort and poise. It is a vehicle for those who appreciate understated elegance and a suite of advanced features.

The CX-90, meanwhile, reflects Mazda’s evolution, delivering a spacious, well-appointed cabin, a balanced and confident driving experience, and thoughtful technology at a competitive price. Ultimately, the choice between these two exceptional vehicles will come down to an individual’s preference for either the established luxury and comfort of the Audi or the ambitious, refined practicality of the Mazda.