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Appleton Estate, Digicel Takes Party To CPL

Offers all-inclusive party experience at Sabina Park

Published:Tuesday | July 12, 2016 | 12:00 AM
DJ Kurt Riley

Appleton Estate and Digicel have teamed up to bring the beat to the biggest party in sports, the Hero Caribbean Premier League (CPL), with a party stand at Sabina Park.

The all-inclusive party stand will be offering up premium alcohol courtesy of Appleton Estate, food, music, performances by popular local artistes, good vibes and, of course, cricket.

The CPL will make Sabina Park its home, as the Tallawahs take on Guyana Amazon Warriors (July 15), St Kitts and Nevis Patriots (July 16), Trinbago Knight Riders (July 18), and finally the Barbados Tridents (July 20).

Over the four days, the party stand will be a flurry of entertainment with half-time performances by Bounty Killer, Sanchez, Beenie Man, as well as a musical showdown between DJ Kurt Riley and the Tivoli Marching Band.

Gary Dixon, marketing director, J. Wray & Nephew Limited, in explaining Appleton Estate's involvement, said, "We are rum people and we love cricket! Appleton Estate Jamaica Rum is the proud presenting sponsor of the Jamaica Tallawahs and we wanted the home grounds for the Tallawahs to be as fun and vibrant as the people they represent. The party stand at Sabina Park will show the world how Jamaicans party!"

Also looking forward to the party is Danielia McLean, sponsorship manager at Digicel.

"The CPL is known to be the biggest party in sports and so Digicel had to ensure that it lived up to that moniker. Not only that, but the CPL is perfectly aligned with Digicel's current 'Bring the Beat' campaign, where we have combined two essential passions, music and sport, and use it to unite people across the region and inspire them to celebrate and support our sportsmen and sportswomen," said McLean.

Tickets for the Appleton Estate Digicel Party Stand can be purchased at the Sabina Park Box Office, Ribbiz, Triple Century, and Pita Grill. Tickets cost $4,500 presold and $5,000 at the gate for each day.