Mon | Sep 27, 2021

Jamaica Festival Song Competition will be the biggest ever – Grange - Digicel commits to making songs and videos widely accessible

Published:Sunday | July 12, 2020 | 12:00 AM
Minister Grange
Nasha-Monique Douglas

Following the global lockdown because of the recent COVID-19 pandemic, the world has shifted the way persons view entertainment.

And with the virtual era taking precedence, corporate companies are jumping on that digital train to bring music (and more) to the masses. For more than 15 years (and counting), the local bigger, better network has been the proud title sponsor of Jamaica’s number one talent show and a sensational social media concert series. Now, the telecommunications company is adding a fresh round of excitement to the Jamaica Festival Song 2020 Competition through its newly announced partnership with the Ministry of Culture, Gender, Entertainment and Sport, and the Jamaica Cultural Development Commission.

Known for its longstanding support of activities and initiatives that help to promote Jamaica’s vibrant culture and unique talents, Digicel will use this opportunity to get persons here and abroad excited about downloading all the festival songs, making playlists and watching their music videos in the D’Music app. They will also be able to vote for their favourite song via dedicated text messaging lines for each contestant.

In welcoming the Digicel partnership, Grange commented: “This year is set to become the biggest and best ever. There’s a new kind of energy being infused into the competition by the inclusion of some of our finest and most talented local artistes.”

Minister Grange also pointed out that, “This cultural partnership with Digicel as our digital lifestyle partner is a natural fit when it comes on to shining a light on Jamaica’s rich talent and cultural heritage.”

For Chief Marketing Officer for Digicel Nasha-Monique Douglas, the annual Festival Song competition holds a deep significance and serves as a symbol of the nation’s strength, national pride, and independence. It is for this reason that the organisation has partnered with the ministry to ensure the widest possible coverage of the competition, as viewers celebrate this special occasion from the safety of their homes. “The Jamaica Festival Song Competition holds such a special place in our culture and the memories of all Jamaicans. The company is delighted for the opportunity to serve as the digital and lifestyle partner for this event and to be involved in the continuation and evolution of this amazing Jamaican tradition,” she added.

For fans wanting to hear all the songs in one place, a special Festival Song edition of the D’Music-powered Digicel Unplugged will be presented via its social media platform (D’Music app, Digicel’s Twitter, Facebook, and Instagram pages @digiceljamaica) today, starting at 3 p.m. The programme will feature all 10 contestants.