Wed | May 12, 2021

Something Extra | Friday

Published:Friday | June 12, 2020 | 12:00 AM
In a team effort, Pepsi, Red Stripe, Jambisco, and the D&G Foundation hand over products to overjoyed recipient Mellissa Scotchman (wearing shield) of All Stars Bar on Waltham Park Road.
Bar owner Sophia (left) greets this Pepsi representative with a six-feet-apart air fist bump before receiving her care package.
Members of a joint relief team from Pepsi, Red Stripe, and Jambisco huddle at a safety-protocol briefing before the execution of the giveaway.
Pepsi and Red Stripe joined forces to restore activity to the once-dormant cornerside community hub Aunty Pat’s Bar.

Community bars play a key role in the lives of the everyday Jamaicans whom they serve. Not only do they act as grounds for ‘therapy sessions’, economic activity, and overall community bonding, but they are central points of joy and ‘good vibes’ for Jamaican communities. Beverage giants Pepsi-Cola Jamaica and Red Stripe, along with Jambisco and the D&G Foundation, have committed more than $29 million in product support to community bars across the island to jump-start the sector through the ‘For Our Bars’ campaign. The execution of delivery began on June 11 with a phased distribution process.