Justin Bieber drops new album ‘Swag ll’

NEW YORK (AP):

In July, Justin Bieber surprised fans by releasing his seventh studio album, Swag, hours after he teased it on billboards and social media posts. It turns out, he wasn’t done yet. On Thursday morning, Bieber shared that Swag II would arrive on Friday, and it did.

The popstar posted the release’s artwork on Instagram – a pale pink background with the text Swag II featured in the centre. It contrasts with the cover of Swag, which also featured only the album’s title, but on a black background.

Bieber also shared an image of himself, his wife model Hailey Bieber (nee Baldwin), and their infant son, Jack Blues Bieber.

“Swag II Tonight Midnight,” he wrote in the caption.

Bieber handled the release of Swag II much like he did with the first track, offering fans little advance notice and teasing its arrival only hours beforehand through digital ads earlier this summer.

The album features 23 tracks, two more than Swag, with tracks including Love Song, I Do and Mother in You.

Before Swag II and Swag, Bieber hadn’t released a new album since 2021’s Justice.

And in 2023, Bieber sold the rights to his music – all six of his albums, including hits like Sorry and Baby – to Hipgnosis, a UK-based music investment company. The deal’s financial details were not disclosed.