Tue | Oct 7, 2025

CB Foods at the heart of JFDF 2025

Published:Tuesday | October 7, 2025 | 12:07 AM
CB Food team members enjoying the vibes at the launch of the Jamaica Food and Drink Festival are (from left); Dejaughn Trowers, marketing assistant, Nicole Hall, senior manager, commercial marketing, Lisanne Bewry, assistant trade marketing manager, Samant
CB Food team members enjoying the vibes at the launch of the Jamaica Food and Drink Festival are (from left); Dejaughn Trowers, marketing assistant, Nicole Hall, senior manager, commercial marketing, Lisanne Bewry, assistant trade marketing manager, Samantha Fisher, assistant brand manager, and Alexandra McNamee, marketing coordinator.
 Culture Minister Olivia Grange and Samantha Fisher, assistant brand manager CB Foods, share lens time at the launch of the Jamaica Food and Drink Festival
Culture Minister Olivia Grange and Samantha Fisher, assistant brand manager CB Foods, share lens time at the launch of the Jamaica Food and Drink Festival
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For more than a decade, the Jamaica Food and Drink Festival (JFDF) has been serving up bold flavours and unforgettable experiences. Now in its 11th year, the festival has grown into one of the Caribbean’s premier culinary showcases, firmly positioning Kingston as a top foodie destination.

The festival was officially launched on September 26 at The Jamaica Pegasus, setting the stage for four days of food, flavour, and fun from November 13–16. Signature events like Kuyah, Decade 2.0, Meet Street & the Market, and Brunch are all on the lineup, promising something for every palate.

Festival Director Nicole Pandohie reflected on the journey: “We’ve tried and tested the event, and it has evolved beautifully. That growth speaks volumes for brand Jamaica and its ability to attract visitors to Kingston. I’m very proud of how the festival has developed. People now see it as an invaluable product and an amazing experience.”

In a media release, she credited the longstanding partnership with CB Foods for helping to make the vision a reality.

“The CB Foods partnership has been foundational. They’ve been with us since the very first year, and it feels like family. They jump in to help whenever it’s needed, and their products consistently offer great quality and variety, which we proudly showcase throughout the festival. CB Foods is truly an integral part of the JFDF story.”

As hosting partner, CB Foods powers the festival with its diverse range of proteins, from CB Chicken and Copperwood Pork to Caribbean Passion Smoked Meats and Bad Dawg Sausages.

Nicole Hall, senior commercial marketing manager at CB Foods, emphasised the significance of the partnership. “CB Foods has been at the heart of JFDF from day one, powering the festival’s mission to showcase Jamaica’s food culture. As hosting partner, we provide the proteins that inspire menus across the festival, from backyard cooks to culinary icons. More than supplying protein, we fuel creativity and help deliver world-class food experiences.”

She added, “Many of the chefs at JFDF are also our customers. They innovate with our products and bring them to life in flavourful, creative ways. For us, this is what makes the partnership so special, seeing our brands transformed into unforgettable dishes that reflect the best of our culture. The festival blends food, drinks, lifestyle, and entertainment, and we’re proud that our brands are part of that magic.”

For culinary consultant and head chef, Celeste Gordon, JFDF continues to be a playground of flavours.

“It’s always going to be fabulous — bold flavours, creativity, and that fun, vibesy energy. The chefs will bring their A-game as always, and with new talent on the lineup, patrons can expect a melting pot of good food.”