‘Honoured and beyond excited’
Rachel Scott ready to step into new role as Proenza Schouler’s new creative head
Published:Friday | September 5, 2025 | 1:05 PMRuth-Ann Briscoe/Gleaner Writer
Jamaican designer Rachel Scott is stepping into a new chapter of her career as creative director at Proenza Schouler with undeniable enthusiasm.
“I feel truly honoured and beyond excited,” Scott told Living following the announcement of her appointment on Tuesday. “I have long admired the brand and have the utmost respect for the beauty and world that Jack and Lazaro crafted,” she added, referring to Proenza Schouler co-founders Jack McCollough and Lazaro Hernandez, who were appointed as Loewe’s new creative directors earlier this year after Jonathan Anderson’s exit for Christian Dior.
Scott, founder and creative director of Diotima, is no stranger to major milestones in fashion. In 2024, she received the American Womenswear Designer of the Year Award at the Council of Fashion Designers of America (CFDA) Awards in New York City, where contenders included McCollough and Hernandez of Proenza Schouler, Marc Jacobs, Thom Browne, and Tory Burch. A year earlier, in 2023, she also earned the CFDA Emerging Designer of the Year honour.
Proenza Schouler described Scott’s appointment as a natural fit, highlighting her vision and her ability to balance innovation with craftsmanship in a release.
“As one of the most celebrated design talents of today, Rachel brings a fresh and female perspective to a brand built on the spirit of the modern American woman. Her profound understanding of Proenza Schouler’s brand codes, paired with her exceptional ability to marry craft with innovation, made her the natural choice to lead the house forward,” said Shira Suveyke Snyder, Proenza Schouler’s chief executive officer.
Scott has built a career across Milan and New York, working with brands including Rachel Comey before launching Diotima in 2021. She will remain at its helm, with the label’s first runway show set for New York Fashion Week on Monday, September 15.
Her debut collection for Proenza Schouler will be the spring 2026 line, according to Vogue Business. Before her official appointment, she had already been invited to collaborate privately with the brand’s studio on a consulting basis earlier this year.
Looking ahead to that first collection for Proenza Schouler and Diotima’s big upcoming runway debut, she spoke of the differences between the two brands.
“My debut collection [for Proenza Schouler] will be [in] February 2026. Diotima is a very personal brand, rooted in my Jamaican heritage. It is very sensual and rebellious,” shared Scott. “Proenza Schouler has incredibly strong brand codes that I will evolve but will always be rooted in a polished, elevated point of view and a precision of execution.”