GoodHeart |Tik Tok stars, artistes score for charity in football match
Published:Saturday | December 6, 2025 | 12:06 AMTiffany Pryce/Gleaner Writer
The stands at Constant Spring football field were packed Tuesday evening as Tik Tok stars, artistes, and fans gathered for a lively artistes-versus-Tik Tokkers charity football match. Laughter, music, and live Tik Tok streams filled the venue as hundreds came together to support their favourite influencers and raise funds for hurricane-affected communities.
The event, which began at 3 p.m., charged $1,000 at the gate, with all proceeds going directly to relief efforts. Later in the evening, the football showdown featured popular entertainers such as Jashii, Silk Boss, and Wayne Marshall facing off against Tik Tok personalities like Swiss Lee and Shukkle Bus.
According to Romeich Major, CEO of Romeich Entertainment, the charity idea came from Tik Tok stars Shukkle Buss and Swiss Lee, whom he manages. He told GoodHeart that with so many Jamaicans facing hardship, bringing back joy was just as important as rebuilding structures.
“People have been displaced in multiple ways. It [is] not only displacement of homes or infrastructure. People [are] displaced mentally. So if we just sit down in a wi house and worry about the situation it just ago mek everyone depressed,” he said.
Major explained that entertainment, both online and in-person, helps lift spirits during difficult times. “We haffi give the people dem something fi look forward [to] whether them watch it on social media or them try and come [out], while at the same time raise money to help the people who need it the most.”
He noted that supporters came from across Jamaica, including Westmoreland and St Elizabeth.
Major added that entertainment plays an important role in Jamaica’s healing, “As a Jamaican, you know entertainment is our main joy; as a business we do events and parties, but we also do events to give back. Entertainment is needed and that is why even the week after the storm I had an event where people [could] just come and vibe. We build back, but we a build back the mental strength to.”
Though he isn’t active on Tik Tok these days, Major said he still contributes through his role as a manager. He oversees the careers of Swiss Lee and Rebel, supporting their involvement in charitable efforts. “Other Tik Tokkers have [also] helped by [donating] money to my charity,” he added.
Major also shared that children from nearby schools flocked to the field after classes ended, eager to take pictures with viral favourite Kaka Highflames. The excitement, he said, was “delightful to see”.
Social media personality and Reality Fit director, Iesha ‘Rudegal’ Crooks, saluted Shukkle Buss and Swiss Lee for spearheading the charity initiative.
“I think it’s a good idea, especially from Tik Tokkers and artistes, they do have a lot of fans that support them. So it’s admirable that they are giving back. Artistes make a lot of money from their fans supporting them and Tik Tokkers make a lot of money from Tik Tok ,so you [can] give back to the people that support you,” she said.
Crooks added that even those still recovering from the storm turn to Tik Tok for comfort. “People in the badly affected areas might not have a TV and are in the process of rebuilding their homes; but they might be able to get some charge [on their phone] and be on Tik Tok to take their mind off things for a minute. Tik Tok is very entertaining and you can get all your updates so people are always on the app.”