Amel Brown would make frequent visits to coffee shops while living in the United States. There, the rich aromas quickly won her over. On a particular trip to New York, she decided to switch up her order and try a matcha latte for the first time. The taste was so good that it turned the sceptic in her into a believer. From that moment on, there was a fervent desire to recreate that same feeling of euphoria for others. She achieved just that on her return home to the island, opening her very own café.